Back in 1989, on the island of Phuket, Hans Martin set out with a vision to build Rigid Inflatable Boats (RIBs) that could perform at the highest level while enduring the toughest marine conditions. What started as a modest workshop has since grown into Cholamark Boat Company, one of Thailand’s leading RIB specialists and the official dealer for Highfield RIBs in Phuket.
From the very beginning, Hans believed that every boat should be built around its owner’s needs. That philosophy has shaped Cholamark’s reputation for custom yacht tenders, tailored designs and uncompromising quality for more than three decades.
INNOVATION THAT SHAPED THE GLOBAL RIB INDUSTRY
One of Hans’s most influential ideas was the creation of custom RIB tube covers, widely known today as chaps. Designed more than 20 years ago in Phuket, these protective covers were developed to safeguard inflatable tubes from tropical sun, abrasion and everyday wear. What began as a practical solution soon became a global standard. Today, Cholamark’s tube covers are shipped worldwide and trusted by yacht owners, operators and marine professionals who demand durability and premium craftsmanship.
BUILT IN PHUKET, TRUSTED WORLDWIDE
Cholamark’s boats are designed for both performance and reliability, whether for open-sea adventures around Phuket or demanding government and naval operations. Their expertise in custom RIB construction has also led to advanced designs created for special operations craft, showing their ability to deliver boats for the most challenging environments.
Their reputation extends beyond the water. Cholamark’s RIBs have appeared on screen in Hollywood productions such as Jurassic Park and in series filmed in Phuket like The White Lotus. From luxury lifestyle shoots to action film sets, their boats have become a natural choice where safety, performance and visual impact matter.
CHAMPIONS OF THE KATA ROCKS POKERRUN 2024
For Cholamark, success is as much about community as it is about innovation. The company has long supported the Kata Rocks Poker Run and the Kata Rocks Superyacht Rendezvous, bringing their world-class Phuket-built boats to these prestigious yachting events.
In 2024, they achieved something special, claiming the title of fastest boat in the Poker Run while also winning with the best poker hand. This double victory gave them well-deserved recognition and confirmed their place in the event’s history.
Looking to the future, Cholamark will once again take part in the 2025 Poker Run, not only as competitors but also as partners. They are supporting participants with an exclusive 10% discount on RIB maintenance services in Phuket, a gesture that reflects their dedication to the boating community.
LOOKING AHEAD
From humble beginnings in Phuket to international recognition, Cholamark continues to embody the spirit of innovation and excellence that Hans Martin set in motion. Each custom-built RIB and every contribution to the community reflects their mission to deliver the very best on the water.
As December approaches, anticipation builds for the Kata Rocks Poker Run 2025. Cholamark will once again be on the start line, competing, connecting and inspiring others in Phuket’s superyacht community.
Don’t miss your chance to experience one of Phuket’s most exciting yachting events.
Register now for the Kata Rocks Poker Run 2025